About Us

Emerging Travel is an online travel group that operates four brands in 100+ source markets: Ratehawk, Zenhotels, Ostrovok, and B2B.Ostrovok. Our products help customers select and book all types of accommodation from over 1mn+ options in 220 countries.
Our goal is to enable customers to plan all aspects of travel for work and for pleasure.
Emerging Travel Group has been founded in 2010, and today employs more than 780 people across Europe, CIS, Middle East, and South Africa in roles ranging from product and business development to specialized multilingual customer support for all our customers, whether they are trade partners or individuals simply booking their hotels online.
Our Mission
To enrich everyone’s travel experience around the world through cutting edge technology and excellent customer service
Our Values
  • 01
    Clients first
    Customers are on the pedestal of our world — everything is built around their needs. All our decisions and considerations, whether commercial, technological or operational, should be driven by the utmost care for our customers and agents.
  • 02
    Technology over operations
    We relentlessly strive to automate everything that can and should be automated, where it makes sense. We believe that minimizing human error using smart technology is the most effective way to get the best out of the complex and imperfect travel industry.
  • 03
    Everyone is unique
    All people are different. In order to successfully satisfy everyone’s travel preferences, we must take into account local and individual tastes thus making our product and service truly personalized.
Selected Board Members
Find out more about our leadership team and Board of Directors
Felix Shpilman
Member of the Board of Directors and CEO of Emerging Travel Group
Felix was an early employee at DST Global and DST Russia (later renamed to Mail.ru Group). Felix was a co-founder and General Partner of Start Fund, an early-stage investment fund in San Francisco, which has invested in 400+ startups. Some of Felix’s notable investments at Start Fund include Uber, Gusto, Coinbase, Doordash, Instacart, and AngelList.

He joined Emerging Travel as VP of Strategy in April 2013, was promoted to the COO role in 2014 and during his tenure at COO oversaw all the commercial, operational and financial business functions. In 2017 he replaced Serge Faguet as CEO. Felix attended University of Southern California ’s Marshall School of Business where he studied business strategy and received a dual degree in Finance and Strategy.

Lev Leviev
Member of the Board of Directors of Emerging Travel Group
Lev co-founded VK.COM, Russia’s largest social network and operated as the company’s Chief Operating officer and board director from its inception and until the exit in 2013. In 2008 Lev co-founded Selectel which went on to become Russia’s largest IaaS providers complete with its own network of data centers.

IT entrepreneur and investor with diversified portfolio of tech companies.

Serge Faguet
Member of the Board of Directors and co-founder of Emerging Travel Group
In 2007 founded the video communications platform Tokbox in San Francisco (funded by Sequoia Capital and Bain Capital, sold to Telefonica). In 2010 he returned to Russia where, together with Kirill Makharinsky, created Ostrovok.ru. Serge served as CEO until 2017 when he stepped down to start Mirror AI, an artificial intelligence startup funded by SoftBank, Peter Thiel, YCombinator and others. Prior to his career as an entrepreneur, Serge studied at Stanford GSB (MBA) and Cornell (BA) in the US and worked at Google in California. Serge is one of the most widely read authors online on the subjects of personalized medicine and biohacking.
Kirill Makharinsky
Member of the Board of Directors and co-founder of Emerging Travel Group
In 2007 he launched the investor platform YouNoodle and Quid, a resource aimed at first-time entrepreneurs. Kirill joined forces with Serge Faguet in 2010 to co-found Ostrovok.ru and was part of the operational team responsible for marketing until 2015 when he stepped down to focus on his new brainchild, Enki.

Kirill graduated with a double first in Pure and Applied Mathematics from the University of Oxford in the UK.