Product Manager (B2C)

We are looking for a Product Manager for our B2C brands.
The B2C segment includes the Russian and the international ZenHotels.

Job Responsibilities

  • in-depth analysis of user scenarios, funnels and key metrics, including returnability, and their development through product improvements;
  • creating a detailed description of the target audience (personas, CJM, JTB);
  • study of B2C users' pain points and needs based on UX research, surveys, analysis of the incoming feedback, market situation, company development strategy;
  • analysis of the marke, study of competitive products and their key updates;
  • formation of B2C business line metrics tree;
  • forming the strategy and roadmap for the development of the company's B2C products, and translating it to the product and platform teams;
  • close interaction with the marketing team, in the area of improving the metrics of attracting new users and retaining existing users, as well as monetizing traffic.

Key Qualifications

  • experience in the role of Product Manager in a large B2C company for at least 3 years;
  • experience in building and working with product metrics, conducting AB tests, optimizing funnels, analyzing user chains;
  • experience of prioritizing the backlog using different methods, understanding their basic differences and applicability;
  • experience interacting with or working in B2C marketing teams;
  • strong understanding of analytics, ability to write SQL queries and draw conclusions based on data;
  • ability to work with users, collect feedback, do both corridor surveys and UX research;
  • ability to do competitive market analysis, product comparison;
  • ability to formulate hypotheses, propose MVP solutions and test them;
  • English proficiency at the Upper-Intermediate (B2) level or higher.

We Offer You

  • 100% official salary;
  • remote work;
  • a flexible timetable — we don’t require you to be online at 09:00 sharp. You can start work at a time that suits you;
  • interesting and ambitious tasks that will take you to the next professional level;
  • learning: seminars, trainings and conferences. If you want to participate in a conference,we will help to organize it;
  • private health insurance;
  • team-building activities: movie nights, quizzes, thematic parties, annual trips to the countryside, football and volleyball matches;
  • corporate discounts on hotels and other services;
  • a young and active team of super specialists.
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