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Product Lead (B2C)

We are looking for a Product Lead for our B2C brands.

Job Responsibilities

in-depth analysis of user scenarios, funnels and key metrics, including returns, and their growth due to product improvements;
formation of a detailed description of the target audience (persons, CJM, JTB);
studying the pains and needs of B2C users based on UX research, surveys, analysis of incoming feedback, market situation, company development strategy, etc;
formation of a tree of B2C business line metrics;
formation of a strategy and roadmap for the development of B2C products of the company, communicating it to product and platform teams;
close interaction with the marketing team, in the area of improving the metrics for attracting new and retaining existing users, as well as traffic monetization.

Key Qualifications

3+ years of experience as a Product Manager, Product Owner or Product Lead;
experience in building and working with product metrics, conducting AB tests, optimizing funnel, analyzing user chains;
experience in backlog prioritization using various methods, understanding their basic differences and applicability;
experience of interacting with or working in B2C marketing teams;
deep understanding of analytics, knowledge of SQL and the ability to both extract and analyze data independently;
an ability to work with users, collect feedback, do both corridor surveys and UX research;
an ability to do competitive market analysis, product comparison;
an ability to formulate hypotheses, offer MVP solutions and test them;
knowledge of English at B2+ level (including spoken);
an ability to build and optimize PNL products / experience in development or deep interaction with technologies will be an advantage.

We Offer You

remote work;
a flexible timetable — we don’t require you to be online at 09:00 sharp. You can start work at a time that suits you;
interesting and ambitious tasks that will take you to the next professional level;
learning: seminars, trainings and conferences. If you want to participate in a conference,we will help to organize it;
private health insurance;
team-building activities: movie nights, quizzes, thematic parties, annual trips to the countryside, football and volleyball matches;
corporate discounts on hotels and other services;
a young and active team of super specialists.

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