Marketing analyst (B2B)

We are looking for an analyst to work with performance analytics in the B2B segment of our company.

Job Responsibilities

At the start (in the first three months):

  • to understand how our business works - what Russian and international brands are, to get acquainted with customers and the work of other analytical teams;
  • understand what has already been done in marketing analytics - what metrics we look at when we make decisions about the effectiveness of campaigns and what tools are in development;
  • through various ad-hoc queries, delve deeper into the data and understand their specifics.

After immersion in the processes:

  • participate in the refinement of models for evaluating the effectiveness of advertising campaigns - we want to build a more accurate unit economy taking into account all additional costs (for example, the cost of a team of managers processing registrations);
  • to get involved in the development of new attribution models and the study of traffic channel chains - the models in B2B and B2C will be completely different;
  • develop predictive models of partner cohorts' behavior so that we can better understand which international markets we can scale our campaigns faster in;
  • build dashboards and alert systems, track the behavior of metrics - from the data collection stage, to the presentation and training of users with new tools;
  • to maintain the "health" of data in our direction. The DWH team provides infrastructure recording and updating of data, but their consistency is on the conscience of our team's analysts. Our main focus is on internal statistics, but it is important that the data does not radically differ from external tracking systems.
  • evaluate various marketing experiments: design, validation, timing, results.

Key Qualifications

  • experience as a marketing / product analyst from 1.5 - 2 years;
  • excellent SQL skills: dealing with complicated requests;
  • the ability to work with BI systems (we use Tableau);
  • at least Upper-Intermediate English level.

We Offer You

  • remote work;
  • a flexible timetable — we don’t require you to be online at 09:00 sharp. You can start work at a time that suits you;
  • interesting and ambitious tasks that will take you to the next professional level;
  • learning: seminars, trainings and conferences. If you want to participate in a conference,we will help to organize it;
  • private health insurance;
  • team-building activities: movie nights, quizzes, thematic parties, annual trips to the countryside, football and volleyball matches;
  • corporate discounts on hotels and other services; 
  • a young and active team of super specialists.
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