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B2C CVM Marketing Manager

For 13 years, we have been creating a unique service and doing everything to make travel planning easy and trips comfortable.

Job Responsibilities

Development and implementation of an effective CVM strategy for B2C brand;
Creation and execution of a communication plan through key CRM channels (Email, Push notifications, WhatsApp and etc);
Task assignment for analysts. Formulation of data-based hypotheses and optimization of the CVM strategy and promotional budget;
Planning and launching personalized campaigns, including trigger chains, and conducting A/B tests across all CRM channels;
Preparation of marketing materials, including creative concepts and writing copy for Emails, Push, and other messages;
Management of the cross-team process for preparing marketing materials for email/push/message (creative content, copywriting) with the involvement of agencies.

Key Qualifications

At least 3 years of experience in CVM marketing;
Deep understanding of audience segmentation principles and conducting A/B testing for campaign optimization;
Knowledge and experience with Exponea, Bloomreach, or Dengage for campaign management and effectiveness analysis;
Proficient in Excel, with basic knowledge of SQL or a willingness to learn;
English proficiency of at least Upper-Intermediate (B2) level;
Experience in setting tasks for marketing agencies, analysts, designers, copywriters, and the development team.

We Offer You

Flexible schedules and opportunity to work remotely.
Ambitious and supportive team who love what they do, appreciate each other, and grow together.
Internal programs for adaptation and training, development of soft skills, and leadership abilities.
Partial compensation for participating in external training and conferences.
Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world.
Corporate prices on hotels and travel services.
MyTime Day Off - an extra non-working day without loss of compensation.

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