Who we need
Emerging Travel Group (ETG) is a travel-tech company, globally known for the brands RateHawk, ZenHotels, and Roundtrip, spanning over 220 markets worldwide.
Our mission is to create, distribute, and operate the most convenient travel products. We constantly innovate and break the rules of the highly complex travel industry to make travel more widely available for individuals, more rewarding for professionals, and simpler for everyone.
We are looking for an experienced and proactive Marketing Lead for Roundtrip — our young fast-growing brand for corporate clients. In this role, you will take a hands-on approach to building and executing marketing strategies, driving digital acquisition, and collaborating with cross-functional teams. If you have a strong hunger for growth and thrive in an environment that values initiative and autonomy, we want to meet you.
Job responsibilities
- Lead marketing strategy and execution — build and implement the annual marketing and communication plan to drive awareness, adoption, and revenue growth across target markets.
- Drive product marketing and positioning — collaborate with Product and Commercial teams to define clear value propositions, messaging frameworks, and go-to-market strategies for new features and segments.
- Develop and manage brand marketing initiatives — strengthen brand positioning across channels, ensure consistency of messaging and visual identity, and oversee the creation and evolution of brand guidelines and marketing materials.
- Partner with CRM and performance marketing teams to support the development of effective acquisition and retention strategies.
- Work closely with the Commercial team to build, optimize, and accelerate sales funnels using marketing-driven initiatives and data insights.
- Supervise internal and external creative and design resources to deliver high-impact advertising campaigns.
- Manage communication between the BU and central marketing functions as the main point of contact to ensure alignment and knowledge sharing.
- Plan and manage marketing budgets — allocate resources effectively across channels, regions, and initiatives to maximize ROI and ensure optimal use of marketing investments.
Key qualifications
- 5+ years of experience in B2B marketing, preferably in the SaaS, travel tech or Edtech industry.
- Demonstrated expertise in developing and executing marketing strategies and annual marketing plans.
- Proven success in managing international advertising campaigns with cross-market adaptability.
- Understanding of media metrics and key marketing instruments such as social media, PR, CRM and acquisition channels.
- Strong project management and multitasking skills.
- Ability to operate independently and with flexibility.
- Experience in team management (1–2 people).
- Excellent communication skills: strong verbal and written communication, ability to engage with a range of stakeholders, diplomacy, and a talent for finding compromises.
- English language proficiency at C1 level or higher.
We offer you
- Flexible schedules and opportunity to work remotely.
- Ambitious and supportive team who love what they do, appreciate each other, and grow together.
- Internal programs for adaptation and training, development of soft skills, and leadership abilities.
- Partial compensation for participating in external training and conferences.
- Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world.
- Corporate prices on hotels and travel services.
- MyTime Day Off - an extra non-working day without loss of compensation.
Product
Emerging Travel Group is a global travel-tech company whose brands have been operating in over 220 source markets since 2010. We specialize in developing advanced online booking platforms for all types of clients — from individual tourists to travel agents and companies organizing business trips. Our solutions empower hoteliers to effortlessly showcase their accommodations, boosting visibility and attracting a broader audience.
Our mission is to create, distribute, and operate the most convenient travel products. We constantly innovate and break the rules of the highly complex travel industry to make travel more widely available for individuals, more rewarding for professionals, and simpler for everyone.
More about our company and mission
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