Who we need
We are looking for a data-driven and strategic Senior User Acquisition Manager to take full ownership of our Account-Based Marketing (ABM) channel. In this role, you will bridge the gap between performance marketing and enterprise sales, designing highly targeted campaigns to acquire high-value B2B travel partners (travel agencies, tour operators, TMCs, and corporate clients) for the RateHawk platform.
Job responsibilities
ABM Strategy & Ownership:
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Develop, execute, and own the end-to-end Account-Based Marketing strategy to drive user acquisition among high-value target accounts.
Targeting & Segmentation:
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Partner closely with Sales and Business Development teams to define our Ideal Customer Profile (ICP), identify key decision-makers, and build tiered target account lists.
Multi-Channel Campaign Execution:
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Design and launch highly personalized, multi-touch UA campaigns across channels such as LinkedIn Ads, programmatic display, targeted email sequences, direct mail, and tailored landing pages.
Budget & ROI Management:
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Manage the ABM budget, optimizing for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and pipeline velocity.
Content & Messaging Personalization:
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Collaborate with the content and design teams to craft bespoke messaging and creative assets that resonate with the specific pain points of distinct account tiers and personas.
Sales Alignment:
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Act as the primary liaison between Marketing and Sales for target accounts, ensuring sales teams are equipped with account insights and intent data for timely follow-ups.
Performance Tracking & Reporting:
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Establish ABM metrics and KPIs. Track, analyze, and report on account engagement, lead generation, and revenue impact using CRM and marketing automation tools.
Key qualifications
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3+ years of experience in B2B performance marketing, demand generation, or user acquisition.
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At least 2+ years taking direct ownership of Account-Based Marketing (ABM) programs.
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Deep understanding of the B2B buyer journey, complex sales cycles, and account scoring methodologies.
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Hands-on expertise in executing paid B2B campaigns, particularly via LinkedIn Campaign Manager, Google Ads, and Meta Ads.
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Strong ability to analyze data, interpret campaign performance, and translate numbers into actionable marketing strategies.
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Advanced proficiency in CRM platforms (e.g., HubSpot) and marketing automation/ABM tools (e.g., Apollo, Clay, 6sense, Demandbase, or ZoomInfo).
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Proven track record of successfully aligning marketing initiatives with sales teams and driving cross-departmental collaboration.
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Excellent written and verbal communication skills, with a sharp eye for compelling B2B copywriting.
We offer you
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Flexible schedules and opportunity to work remotely;
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Ambitious and supportive team who love what they do, appreciate each other, and grow together;
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Internal programs for adaptation and training, development of soft skills, and leadership abilities;
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Partial compensation for participating in external training and conferences;
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Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;
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Corporate prices on hotels and travel services;
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MyTime Day Off - an extra non-working day without loss of compensation.
Product
Emerging Travel Group is a global travel-tech company whose brands have been operating in over 220 source markets since 2010. We specialize in developing advanced online booking platforms for all types of clients — from individual tourists to travel agents and companies organizing business trips. Our solutions empower hoteliers to effortlessly showcase their accommodations, boosting visibility and attracting a broader audience.
Our mission is to create, distribute, and operate the most convenient travel products. We constantly innovate and break the rules of the highly complex travel industry to make travel more widely available for individuals, more rewarding for professionals, and simpler for everyone.
More about our company and mission
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