Who we need
Are you a data-driven Mobile User Acquisition expert looking for full autonomy and impact? We’re scaling a high-growth, international B2C mobile product and seeking an experienced Senior UA Manager to own and drive our paid user acquisition across key global channels (Google UAC, Apple Search Ads, Meta/Facebook, plus in-app networks).
Job responsibilities
- Campaign Management: Launch, manage, and optimize user acquisition campaigns across major mobile channels, including Google UAC, Apple Search Ads, Facebook, and various in-app networks.
- Unit Economics: Take ownership of app unit economics. Analyze key metrics, calculate, and continuously optimize LTV, CAC, and user retention indicators.
- Budgeting & Strategy: Distribute and manage user acquisition budgets effectively relative to revenue goals.
- Experimentation: Conduct rigorous A/B testing on creatives, targeting parameters, and bidding strategies to maximize campaign efficiency and lower acquisition costs.
- Creative Development: Test and iterate creatives based on performance data, collaborating closely with design teams to produce high-converting assets.
- Performance Monitoring & Reporting: Monitor daily campaign performance against key KPIs. Prepare regular reports and conduct in-depth research jointly with data analysts.
- Market Analysis: Analyze competitors to understand market dynamics and proactively identify opportunities to improve campaign efficiency and app conversion rates.
- Vendor Management: Control and oversee the performance of external agencies and third-party vendors.
Key qualifications
- 3+ years hands-on experience in paid mobile user acquisition (Google UAC, Apple Search Ads, Meta/Facebook a must).
- Strong expertise in mobile analytics (AppsFlyer, SKAN, mobile attribution, cohort & funnel analysis, unit economics).
- Experience managing large budgets (from $35k per month).
- Previous experience working on the company side (not agency) in high-transaction environments such as travel, e-commerce, fintech, or marketplaces, with end-to-end responsibility for user acquisition and a visible impact on business performance.
- Confident written and spoken English (B2/C1); track record in international teams.
- Bonus points for: ASO experience, SQL/data skills, launching multi-geo campaigns, and vendor/agency networking.
- Self-driven, highly autonomous, product- and results-oriented.
We offer you
- Flexible schedules and opportunity to work remotely;
- Ambitious and supportive team who love what they do, appreciate each other, and grow together;
- Internal programs for adaptation and training, development of soft skills, and leadership abilities;
- Partial compensation for participating in external training and conferences;
- Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;
- Corporate prices on hotels and travel services;
- MyTime Day Off - an extra non-working day without loss of compensation.
Product
Emerging Travel Group is a global travel-tech company whose brands have been operating in over 220 source markets since 2010. We specialize in developing advanced online booking platforms for all types of clients — from individual tourists to travel agents and companies organizing business trips. Our solutions empower hoteliers to effortlessly showcase their accommodations, boosting visibility and attracting a broader audience.
Our mission is to create, distribute, and operate the most convenient travel products. We constantly innovate and break the rules of the highly complex travel industry to make travel more widely available for individuals, more rewarding for professionals, and simpler for everyone.
More about our company and mission
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