Marketing/

User Acquisition Manager (B2B)

We’re on the hunt for a skilled User Acquisition Manager to join our team and work on our international brand, RateHawk. We need someone who’s experienced in B2B marketing on the global stage and has a solid track record of generating leads through different channels. It’s important that the candidate has a good grasp of B2B unit economics, knows how to conduct A/B tests, and has a knack for targeted social media advertising.

Job Responsibilities

  • develop and implement lead generation strategies for B2B brands;
  • test hypotheses to increase landing page effectiveness;
  • test new lead generation mechanics;
  • analyze the customer acquisition funnel;
  • build an effective omni-channel registration funnel;
  • launch targeted advertising campaigns using 1st and 3rd party data.

Requisitos

  • experience working in international companies and/or with foreign markets;
  • successful lead generation experience for B2B companies;
  • understanding of unit economics and LTV;
  • experience in building acquisition using omni-channel acquisition funnels;
  • successful implementation of tools to increase conversion (lead magnets, lead forms);
  • use of audience search services for advertising campaigns (demandbase, clearbit, apollo);
  • experience with lead generation through LinkedIn;
  • working with data on current clients: segmentation, enrichment, expansion (LAL), predictive audiences;
  • use of tools for lead segmentation;
  • working with analytics systems (Google Analytics);
  • fluent English language skills.

Condiciones

  • a 100% official salary;
  • a remote work format;
  • flexible working hours: we don't require you to be online or in the office at 9:00 AM sharp;
  • interesting and challenging tasks that will help you grow professionally;
  • learning opportunities such as seminars, training, and conferences;
  • Mental Health day off;
  • corporate English courses;
  • corporate discounts on hotels and other services;
  • a young and dynamic team of super professionals.
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